google needs some marketing lessons from Apple

by Androidakin » Mon, 15 Dec 2008 22:31:46 GMT


Sponsored Links
 Android is a great platform but if Google doesn't get more behind
promoting is it will go away as other OS in the past.  Have you seen
the full page ads that Apple is running in the WSJ.  We all need a
ecommerce market that on both the phone and the web.  They need to get
behind it with advertising also.  Did you notice the lack of lines at
the T-mobile stores when the phone came out.  Many people that I talk
to do not even know that Google has a phone.

As a developer that made the choice to go with Google instead of
Apple, I am concern.

Thanks

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google needs some marketing lessons from Apple

by Dashesy » Tue, 16 Dec 2008 01:53:27 GMT


 That is so true.
For new developers that choose Android over iPhone it is important to
think of years ahead. Programming for a dead operating system is like
knowing a language no one speaks!



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Sponsored Links


google needs some marketing lessons from Apple

by Matthew LeMieux » Tue, 16 Dec 2008 19:27:27 GMT


 I urge you not to think about a G1 vs iPhone competition.  Even more
exciting than counting the number of G1 handsets sold is to see the number
of markets and carriers that will be offering other handsets running
Android.  Be patient.

-Matthew





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google needs some marketing lessons from Apple

by Santosh Athreya » Tue, 16 Dec 2008 19:27:32 GMT


 yes, of course... but it should be to the acceptable extention only.
because we can't imagin a mobile with full of adds and less of stuff.
as my friend azar nasab said eariler it is also important to consider
the future of android in today's eyes.....

thank you

2008/12/16, Dashesy <azarna...@gmail.com>:


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google needs some marketing lessons from Apple

by dishragwhore » Tue, 16 Dec 2008 23:57:16 GMT


 I disagree.  Google has managed to get a pretty effective viral
marketing campaign going.  I've had at least half a dozen people ask
me if my phone was "the new googlephone" while using it in a public
place.  They're curious about it and want to know if I like it.

Google has never used mainstream marketing gimmicks to sell their
products.  They've never had to, because the water cooler does their
advertising for them.







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google needs some marketing lessons from Apple

by Dashesy » Wed, 17 Dec 2008 19:20:21 GMT


 Lets not forget that Google did not sell much hardware platforms
before. We are talking about the average people without good knowledge
of tech and internet. This type of product may needs different
marketing, and I think more TV ads.





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google needs some marketing lessons from Apple

by Al Sutton » Wed, 17 Dec 2008 19:30:59 GMT


 Personally I'd say it's not ready for mass consumer thrashing so they 
should hold back on any big PR push.

With the software shipped on the G1 I'd like to see;

- Marketplace out of beta, serving paid-for apps, and with a comments 
system you wouldn't think twice about showing your children (or just 
replace it with the AndAppStore client ;))
- An Email client which can handle IMAP nested folders (or replaced with 
K9 with nested IMAP folders).
- A browser with Flash support (which could be turned off by the user of 
course)
- a PDF reader of some kind included

Once these are in place it would be worth ramping up the PR, because the 
last three are considered pretty much de-facto standard functionality 
for a phone costing this much.

Al.









-- 
======
Funky Android Limited is registered in England & Wales with the 
company number  6741909. The registered head office is Kemp House, 
152-160 City Road, London,  EC1V 2NX, UK. 

The views expressed in this email are those of the author and not 
necessarily those of Funky Android Limited, it's associates, or it's 
subsidiaries.


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google needs some marketing lessons from Apple

by Michael » Wed, 17 Dec 2008 19:46:31 GMT


 Yeah, the email application really needs some major work for me to
consider the phone to be out of beta.  That's my largest complaint.
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google needs some marketing lessons from Apple

by Mark Murphy » Wed, 17 Dec 2008 23:33:34 GMT


 


They aren't selling hardware platforms now, any more than you see Linus 
Torvalds on street corners selling TiVos.

T-Mobile is selling hardware platforms based on Android. Eventually 
non-carriers will be selling hardware platforms based on Android. They 
need to be leading edge of any marketing efforts.

It is possible that Google or the Open Handset Alliance could do some 
general branding marketing, a la the old "Intel Inside" campaign, though 
it is unclear how well that one worked for Intel.

-- 
Mark Murphy (a Commons Guy)
 http://commonsware.com 

Android Training on the Ranch! -- Mar 16-20, 2009
 http://www.bignerdranch.com/schedule.shtml 

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google needs some marketing lessons from Apple

by Evil Mushroom Lord » Thu, 18 Dec 2008 00:06:53 GMT


  would agree with this. It needs a little bit of polish before going
under the full limelight---- the early adopters can help achieve this
polish. :) I knew by diving in developing off the bat and buying one
I'd deal with a product with a few minor rough edges.

I like your list---
I would also like the "lagginess/jerkiness" I perceive with sliding
menu animations and scrolling to be more smooth as well-- such as the
iphone. When I show my friends/co-workers my g1--- that is always the
first thing they compare. It seems like a little thing, but in my
opinion this is huge for the common non-uber-techie user. I've done
some googling for why it is jerky right now-- and have found
conflicting answers. I would so love to see it liquid smooth. :)

--Evil Mushroom Lord
Mushroom Wars: Wrath of the Fungi on Android now!
www.evilmushroomempire.com

On Dec 17, 1:30pm, Al Sutton <a...@funkyandroid.com> wrote:
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google needs some marketing lessons from Apple

by hafeez » Sat, 07 Feb 2009 02:23:05 GMT


 an any body conclude it please........

On 18 Dec 2008, 05:06, Evil Mushroom Lord <evilmushrooml...@gmail.com>
wrote:

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google needs some marketing lessons from Apple

by hawtseks » Sat, 07 Feb 2009 07:00:00 GMT


 I think if Google ran ads for Android it would be the first time in
history someone tried to advertise an open source project.  T-Mobile
released the phone here, they are the ones that should be advertising
it.  Google gives the software away for free AND is doing all this
updating and bug fixing and you expect them to run ads for a phone
that doesn't even make any more money for them than the iphone does?
Makes no sense!  Google makes money from advertising whether its on a
computer screen or a phone.  That meas Google makes money off iPhones,
probably more so than android phones.  Its crazy how many people don't
realize this.  Android is an OS for mobile phones that currently only
comes on one handset from T-Mobile.  T-Mobile is the one selling the
phone, they profit from it, they should run the ads, end of story.



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google needs some marketing lessons from Apple

by Steve » Sat, 07 Feb 2009 21:43:45 GMT


 


Ahem.
 http://www.youtube.com/watch?v=EwL0G9wK8j4 
And many, many more.

---

I've shown my ADP1 to 10-15 people; two have bought them, two others
are seriously thinking about it.

The most impressive demo for non-developers seems to be the Compass
Mode (just make sure they hold the phone mainly perpendicular to the
ground so they aren't trying to zoom into the pavement).
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google needs some marketing lessons from Apple

by Androidakin » Sat, 07 Feb 2009 23:39:28 GMT


 Very good point. As a small company that develops mobile apps, it may
be a while until the Android will be a profit center for us.

thanks

J




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google needs some marketing lessons from Apple

by Al Sutton » Sun, 08 Feb 2009 17:46:21 GMT


 Sorry to break your analogy, but Linus & the kernel hackers are the 
Google equivalent in the situation you describe (i.e. the developers), 
RedHat, Novell (who own Suse), etc., are the equivalents of T-Mobile 
(i.e. the guys who sell products to consumers).

Al.






-- 
======
Funky Android Limited is registered in England & Wales with the 
company number  6741909. The registered head office is Kemp House, 
152-160 City Road, London,  EC1V 2NX, UK. 

The views expressed in this email are those of the author and not 
necessarily those of Funky Android Limited, it's associates, or it's 
subsidiaries.


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